Macaron was designed with a strong focus on customer experience and brand identity. As part of a branding effort aimed at the culinary market, this design utilizes vibrant, appetizing visuals and soft, playful typography to evoke the essence of indulgence. The color palette was carefully chosen to appeal to a target audience seeking a sophisticated yet approachable feel, encouraging engagement and recognition in a competitive market.

​To ensure effective communication with the intended demographic, I strategically integrated imagery that speaks directly to the sensory experience of enjoying macarons, while maintaining clarity in messaging for marketing materials. The layout is clean and intuitive, guiding customers’ attention to key information and creating a seamless visual flow that elevates the product’s appeal.

​This piece reflects my ability to customize designs for a specific market, balancing creativity with functional needs to create compelling visual narratives that resonate with customers and enhance brand presence.